Investing with emotion can steer you in the wrong direction.
The alternative is...
Rules Based Investing®
Empirical's All Cap Equity Model won 4 more PSN Top Gun awards in the 4th quarter of 2025

Newsweek Five-Star Ranking
Empirical received a 2026 Five-Star ranking from Newsweek, their highest ranking. 16,000 firms were assessed which includes most of the RIAs in America, and only 1,000 got ranked. There were only 300 Five Star firms nationwide and only 25 firms got ranked in Massachusetts of which only eight others were Five-Star firms like Empirical.
Evolutionary Thought Leadership
The investment management industry is using old tools when new tools are available. Modern Portfolio Theory was invented in 1952 by Harry Markowitz and the 9 Style Boxes were created in 1992 by Morningstar, and these are still the tools that invetsment managers employ It's like they are using a sickle to cut the lawn. With Artificial Intelligence it's time to step into the Future of Finance
Paradigm Shift - From 9 Morningstar Style Boxes to just 1
Paradigm Shift - From Modern Portfolio Theory to a Non-Normal Risk Focus
Empirical Receives Institutional Honors
Empirical has racked up 47 PSN Informa Top Gun awards in the last 4 years.
The complete list of PSN Top Guns and an overview of the methodology can be located at psn.fi.informais.com.
Pete Martin joins Empirical Asset Management in its mission to deliver Rules Based Investment® models by investing WITH AI not in AI.
Wellesley, MA - January 1, 2025, Pete Martin has joined Empirical Asset Management as a Managing Director and Head of Client Portfolio Management. As the former Head of Distribution for Diffractive Managers Group, Mr. Martin led the centralized distribution company. In addition, he led all global client relationships for institutions and financial intermediaries, and has over 33 years of industry experience. He previously served as Managing Director of Global Client Service, Chief Marketing Officer and Director of Client Portfolio Management at AlphaSimplex Group. Prior to AlphaSimplex, he served as President of Institutional Services and Head of Distribution for the Americas at Natixis Global Asset Management. Prior to joining Natixis in 2006, he was a Managing Director and National Sales Manager with Columbia Management Group. He also founded Katama Advisors, an independent investment consulting firm, and served as Regional Vice President at Fidelity Investments Institutional Brokerage Group. Mr. Martin holds a B.S in Business Administration from the University of New Hampshire. He also serves as an executive advisor to Trefis, a board member and lead investor of Work Simplr, and an advisor to Minot Mist a holistic health company, as well as past executive advisor to Quantitative Life Sciences LLC.
Rules Based Investing®
Using Proven Sets of Rules to Build and Protect Wealth
Firm Overview
Based in Wellesley, MA, a suburb of Boston, Empirical Asset Management, LLC is a boutique investment management firm built by Advisors for Advisors. As a result of many years of experience, we not only understand...